Website Redesign Trends 101. A website is the online face of every business online, requiring a professional and personalized design to reflect your organization. For businesses that have achieved success in the past and those still hoping to gain constant traffic, it is essential to keep up with emerging website trends.
The online market is becoming the most competitive arena that most businesses aim to succeed in as the world evolves into the digital space. As a result, there are several critical areas that most websites should focus on to ensure they remain appealing to users. Some of these areas include visual appearance, mobile-friendliness, and high search engine ranking.
A well-designed website goes a long way in enhancing your marketing efforts since the success of a digital marketing campaign is determined by the ability of your site to resonate with visitors and users. When redesigning your website to keep up with the latest trends, there are several critical areas that one needs to consider.
When redesigning your website, it is essential to ask yourself, who will visit the site? How long do users may stay on the site? Where do they go during the visit? What call to action do we need them to perform to achieve a goal? All these questions are essential for a successful website since it provides you with relevant information needed to make improvements on your site.
Several tools can aid in acquiring first-hand information regarding visitors to your site and how to make necessary improvements. Adopting tools such as Google analytics can drastically change your website into a successful marketing strategy.
Your website needs to enhance the user’s experience through easy navigation and reading by reducing the need to scroll, resize, and pan. When redesigning your website, you need to employ responsive architecture designs that make your site easily accessible across different devices. This may include a computer, tablet, or phone.
With most people owning a handheld device for easy internet access, having a website that is easily accessible via different devices is critical towards achieving success.
Content Management Systems
Once you have identified where most visitors usually scroll on your website, you can use Content Management Systems to organize and update content regularly. As a business, it is crucial to have well-purposed data which can be used on multiple platforms.
Several open-source tools ensure you have all that’s needed to repurpose your website information, such as WordPress. This is just an example of the sophisticated tools available for free or at a reasonable price to help you achieve this efficiently.
According to recent statistics, 85% of users who access the internet using mobile devices expect your site to be better on their phones than laptops or desktops. Improving your site’s access via mobile, then you are underway to achieving success in digital marketing.
It also allows you to use social media platforms that most people access using their phones: Facebook, Twitter, and Instagram. As a result, all your website marketing campaigns are guaranteed to reach a wider audience pool instead of using a single platform.