2021 left an indelible impression on the digital marketing industry, with numerous improvements. Marketers must comply with current customer data privacy rules navigate new ones set to take effect in 2022. And manage customer data while contending with pressures such as 3rd cookie tracking disappearing. Below are the best five digital marketing articles everyone should read now
#1 Has Augmented Reality For Marketing Finally Come of Age
Marketers can engage with potential customers by utilizing technology. AR-based product visualization can create animated advertising experiences beyond traditional advertising to connect with customers profoundly. That enables customers to try out things in the comfort and privacy of their own homes.
#2 Facts vs. Fiction: Artificial Intelligence In Digital Marketing
Consider what would happen if your marketing channels could anticipate the future? How about stating the most likely price for a list of search engine results? Is it possible to recommend an item through web marketing that is most effective in eliciting an engagement? How about choosing the ideal ad for a user who is most likely to click?
#3 The Demise of The Cookie And The Rise of First-Party Data
In recent years, regulators have intensified their scrutiny of tech goliaths like Twitter and Facebook. They are pressuring companies to enhance their privacy and security safeguards and be more open about managing user data. Consumer data protect by legislation such as the GDPR and the CCPA. They allow customers choice and visibility over how corporations retain and use their data.
#4 What’s Working In B2B Social Media Marketing?
Employee branding, highlighting C-Suite leaders and linking social networking. Account-Based Marketing activities should all considering when creating B2B marketing tactics. These were some of the hottest trends in business-to-business digital marketing right now.
#5 Marketing Experts Share Their 2021 Trends
All marketers are curious about the state of the industry in 2021. Some wagers are safe as the pandemic continues: more competition on digital networks Virtual events will remain the norm. Other marketing trends are less visible.
#6 The Technical Do’s of Social Media Marketing This Year
Undoubtedly, social media has proved to be beneficial for marketers as well as customers. For technical and social developments, the social media managers are intended to bring innovations.