Twitter Provides New Ad Placement Controls to Reassure Ad Partners

Twitter Provides New Ad Placement Controls to Reassure Ad Partners: The social media platform informed advertisers in an email on Thursday that Twitter Inc will provide new restrictions as early as next week to help businesses prohibit their adverts from showing above or below tweets containing specific keywords.

The new controls are a part of Twitter’s effort to reassure and win back advertisers who have withdrawn their ads from the platform since billionaire Elon Musk acquired it in October. This is in response to reports from civil rights organizations that hate speech has increased since the acquisition and reinstatement of several banned or suspended accounts.

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Stop hate speech

Nearly 90% of Twitter’s income comes from the sale of online advertisements. Musk reportedly blamed a “huge decrease in income” on civil rights groups that persuaded businesses to suspend their Twitter advertisements.

According to a person familiar with the conversation, a Twitter official claimed the platform was thinking about hiring its content moderators, many of whom are employed by third-party vendors, in-house during a discussion with an advertising industry group on Thursday.

According to the source, the Twitter official said hiring in-house content moderators would enable the company to devote more resources to moderating non-English language.


Moderation for languages other than English

The remarks follow Ella Irwin, Twitter’s new director of trust and safety, telling Reuters that the social media site will rely more on automatic content monitoring.

Irwin said that the recent layoffs at Twitter, which resulted in a 50% reduction in the workforce, had no impact on the moderators and those focusing on essential issues like children’s safety.

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Advertisers by email

An updated version of Twitter’s subscription service dubbed Twitter Blue will start rolling out on Friday, according to an email sent to advertisers on Thursday and seen by Reuters.

With the subscription, accounts will be able to display a verified checkmark. According to the email, accounts for businesses and government entities will display gold and gray check marks, while accounts for people will display a blue check.

According to the email, the monthly membership fee would be $7 for the web and $11 for Apple devices. Sign up now.


Twitter Provides New Ad Placement Controls to Reassure Ad Partners

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