Social media marketing and fintech are two areas that are growing quickly. While many marketers pay attention to likes and shares, they often forget about the important data that social media can give them. This data can help them make their marketing strategy even better. This guide is here to help you connect social media with your overall marketing plan.
Understanding Social Media Marketing
Social media marketing is about making content for platforms like Facebook, Instagram, and Twitter to advertise products or services, create communities, and bring people to businesses. It’s been around for a while but keeps changing and getting better. The main goal is to reach the right people, make them understand your brand, and build good relationships. This is important for getting customers interested in buying from you.
The Importance Of Social Media For Fintech Companies
Social media is really important for fintech and financial services companies, but it can be tricky too. Some companies get a lot of good attention by being creative on social media, while others make mistakes that hurt their reputation. Old-fashioned ways of advertising can also be a hit or miss. If companies show too many ads or use complicated financial words, people might lose interest.
However, fintech companies need to be on social media to connect with their audience. They create content and most of them have accounts on LinkedIn and Twitter. Fintech companies also focus on serving markets that don’t have enough financial services, especially in developing countries where mobile phones and social media are more popular than traditional banking. This gives them a chance to offer important services on platforms like Facebook and WhatsApp. Some companies even use social media data and AI algorithms to make lending decisions faster and more flexible.
How To Master Fintech Social Media Marketing
Bringing together fintech and social media has its own set of difficulties, like following regulations and keeping things secure from cyber threats. It takes effort and resources to develop, train employees, and keep a strong social media plan. Also, interacting with customers on social media is different from talking face-to-face. But there’s no need to be scared of combining social media and fintech because there’s plenty of space for creativity and success.
Learning From Successful Brands
To learn how to do really well in social media marketing, it’s super helpful to look at brands that have been really successful. We’ll check out four important things that make a social media marketing strategy work, using great examples from the fintech industry.
- Embrace Mobile Technology
Since almost everyone (92.6% of internet users) goes online using their phones, it’s really important to focus your fintech marketing strategy on mobile platforms. Make sure your website works well on mobile devices, create an easy-to-use and fast mobile app, and put links to your social media pages where people can see them in your app. Get rid of things like annoying pop-ups, extra widgets, and unnecessary content to give your customers and visitors a smooth experience on your app.
- Prioritize Assistance Over Sales
Because most of your customers and potential customers are on social media, it’s really important to use your social media posts to help them instead of just promoting your products. This way, you can build trust and loyalty by giving useful information. It’s a good strategy for fintech startups because having strong relationships with customers is really important for growing your business.
- Incorporate Video Content
Videos are really important for fintech startups to do well with their inbound marketing strategy. A report from 2018 showed that 93% of marketers said that having videos on social media helped them get new customers. Using videos in your SEO and social media campaigns doesn’t just make more sales, it also gets people more interested (especially when they share the videos). Videos help you connect with people, make them trust you, and give you an edge over your competition. When you put videos on social media, you can show everyone what your brand stands for and how you lead.
- Establish Genuine Connections
Talking and connecting with your audience is really important for a good inbound marketing strategy. Social media is a great place to do this because you can listen to what people say, talk to them, and answer their questions. When you show that you really care about their problems and understand them, you can make real connections with them.
- Consistently Publish Blog Posts
Blogging and SEO are great ways to get more people to visit your website but to bring even more traffic, you should share your blog posts on social media too. When you post parts of your blog articles on social media with a link to the whole post, more people will come to your site. Also, when you keep sharing helpful blog content on social media, it shows that you know a lot about fintech and people will see you as an expert in the field.
- Content Reigns Supreme
If you want more people to interact with your content and improve your SEO, it’s a good idea to use different types of content on social media. Since many people struggle with money issues, it’s important to give them helpful content that fits what they’re looking for in fintech products and services. When CMOs (Chief Marketing Officers) of fintech companies and startups provide valuable content, it helps people trust them more, which is really important when selling financial products.
- Harness The Power Of Influencers
Social media influencers have a lot of followers who fit certain demographic groups. If you want to do better with your SEO and social media marketing, think about working together with fintech influencers. They can really help your brand get seen by more people and reach your target audience.
- Create Impactful Branding
The way your brand looks is the first and most important thing people notice online. If your branding looks old-fashioned, it might make people not want to engage with you. So, make sure your branding matches the style of your fintech company and startup. Customize it to appeal to the specific groups of people you want to reach. Bright and memorable branding works well for younger people, while a more serious and strong branding approach might be better for middle-aged folks. Just remember to be consistent with your branding in everything you do for SEO and social media marketing, like the colors you use, the style of your images, and the main messages you send.
- Exceed Expectations
One really good thing to do in your marketing campaign is to give your customers more than they expect. If you also give them really great customer service, it will make them really happy and help you get more out of your content marketing. There are lots of ways to give your customers more, like doing nice things for them or for other people, both online and offline. For example, you could send a special thank-you note to a new customer or give them a surprise gift on their birthday. These kinds of things make people really happy and they will tell others about it, which is like free advertising for your brand.
