Google Analytics 4 Features You Must Be Using Right Now
In today’s measurement landscape, businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys — all while prioritizing user privacy. You get all this in the new Google Analytics 4. The new Google Analytics 4 has four main features that will help you track your website traffic and measure conversions. These include Audience Overview, Goals, Events, and Site Content.
Set Goals.
The first feature you should use is setting goals. This allows you to see how well your efforts are paying off. If you’re trying to sell more products, you might set a goal of increasing sales by 20% within 30 days. If you’d like to improve your conversion rate, you might set a Goal of having at least one lead per day. Goals can also be the total number of phone calls generated on a particular day. Sometimes a goal is set as a visit on a landing page.
Measure Conversions.
Once you’ve set your goals, you need to track them. There are two ways to do this: manually and automatically. Manual tracking involves logging into your account every day and entering each individual goal. Automatic tracking uses software that does the work for you. Both methods are effective, but automatic tracking is much easier.
Create Funnels.
If you’re using manual tracking, you should also use funnels. A funnel is a series of steps that leads users through your sales process. Each step has its own URL so you can measure how well you’re doing at converting prospects. Funnel tracking helps us figure out at which stage of the sale process the user bounces off.
Analyze Data.
Once you’ve collected some data, you need to make decisions based on what you see. This means analyzing the data and making changes to improve your conversion rates. Then, act on those decisions by testing new approaches and adjusting your strategy as needed. Data evaluation is critical when you are running paid campaigns.
Find Out More About Your Visitors.
Now is the perfect start if you’re not using Google Analytics 4 yet! There are lots of features available to help you understand who visits your site, how often they visit, where they come from, and more.
Setting up Google Analytic 4 Features.
When you set up a Google analytic account, it asks you to choose which type of property you want to set up. There you can either select universal analytics or Google analytics 4 features. You can also do both at the same time.
