Beginner’s Guide to Pay-Per-Click Marketing

Pay-Per-Click as a marketing strategy is one of the best and quickest ways to earn when it comes to the valuable real estate in the search engine results. The simplest thing to tell a beginner about Pay-Per-Click is that marketers bid on appearance of keywords while the users search for things such as specific keywords. For example, while bidding for a keyword such as ‘facebook carousel ads’, the website will appear on top once searched on Google.

Seems quite simple, right? But it is a whole a complex set of features consisting of different formats, ad networks and acronyms etc. Through this guide, we will take a look on how Pay-Per-Click marketing can be use to benefit your business. Search engine advertising is consider to be one of the most prominent forms of Pay-Per-Click marketing. 


rising cost of Pay Per Click

79% of marketers say PPC is hugely beneficial for their business.

(Hanapin Marketing)


Let’s know how Paid Search actually works

A combination of multiple factors make your paid searches successful such as the bidding amount as well as quality of the ad. Both of these things decide whether or not your website will appear on top. The gears of PPC keep going through keyword search auctions.


Keywords are the central part of what binds the searcher’s queries with the advertisers, basically are the generalized abstractions to what people actually want to know.

Ads and campaigns
Apart from keywords, ads also have to be prepare so that targeted shared sets of keywords appear to the users when needed. If a user’s auction was win, ads are what they see. Headlines, description lines and URLs come under this category.

Bids and budgets
For campaigns, budgets are allocate and for keywords, bidding is done by the marketers. Budgets, unlike biding, has to set according to the account strategy. Automated bidding strategies also exist and many advertisers are using it for the sake of convenience.

Device targeting, day and time targeting, location targeting and demographic targeting are the examples of targeting in which a right keyword is use for the relevant audience.

The endgame to all of this are the conversations such as purchasing a service. Or planning a phone call or signing up for a newsletter. Whether it’s B2B, B2C or any other company. PPC has brought in a bundle of resourceful information which advertisers need to know today.

PPC should be used as part of a comprehensive digital marketing plan to maximize its benefits and minimize its drawbacks.

PPC Marketing Benefits

Simple to monitor: You can easily follow the progress of your campaign and calculate your return on investment.

Paid advertisements are prominently display, potentially reaching an almost infinite number of individuals.

Immediate results: Your advertising will reach your target audience as soon as they are authorized.

Highly targeted: You have complete control over who sees your adverts.

PPC Marketing’s Drawbacks

Not creating a valuable asset: You’re developing an asset when you invest in content marketing or growing an email list. Your success with PPC is contingent on ongoing ad spending.

Long-term investment: You must pay for each click, putting you at the mercy of advertising rates. It will build up if you continue this for months or years.


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